The Evolving Marketer – Take II July 26, 2015Posted by doinglaundryinheels in 21st Century/Technology, Education, Following Your Dreams, Jobs and Work.
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I don’t often post content that isn’t fresh and original on DLIH, but I recently wrote this post for my professional blog and while writing it thought, “Hey, this is totally relevant!”. DLIH is all about improving yourself, being your best you, and continuously evolving and growing. Professionally speaking, it’s a real reality check to find yourself behind the trend or technology and personally, I always want to be learning something new! So, with out further ado, The Evolving Marketer.
There are many of us who don’t remember life before Facebook; even more so, those of us who often find ourselves reminiscing about that mysterious Tom on MySpace. It’s no secret that the world of social media has not only evolved over the last fifteen years, but it has exploded. In fact, technology itself has taken over the mediums we once knew as “media” and formed into an animal all its own. Newspaper subscriptions are now online editions, YouTube has created hosts, singers, makeup artists and comedians, and the ways in which we communicate with one another are not just through written word anymore, but through a variety of virtual vocabularies.
In 2008, I was in my social media prime. There were so many social media positions available and I was exactly what they were looking for, young, knowledgable and grew up with this booming technology. I could set up a Facebook note, I could schedule a post, I could make your blog look like you paid me twice as much to do it. I had gotten my first social media marketing gig and while I was nailing the Facebook growth, there was this website called Twitter, which alluded me, so, in an effort to better understand how this 140 character blab fest could be used to sell our products, I set up my own account and played around. What I learned, very quickly, was that Twitter wasn’t a place for teenagers to mindlessly jibber-jabber, and it also wasn’t a place to sell – it was a platform on which to build community.
Community can mean many things in the marketplace; it means brand loyalty, introducing your customers to new and exciting parts of your company and reminding them why your products are stunning. It’s advertising to people in innovative ways, because the twitter-word travels lightening fast, the second you use the right quote or hashtag the right term, you can find yourself talking to an audience you may have never thought you could reach through conventional methods. Twitter also creates support, it not only lets consumers interact with companies directly and get their questions and concerns answered, but it allows fans to speak to one another, sharing their praises and also finding solutions, in turn growing the brand’s presence without them evening trying.
Over the years, my jobs have evolved, my experience has grown, and what I didn’t notice, until recently, was that the social media world was changing too. As a marketing professional, it’s important to continue your education, but also keep your skill set up to date. That once social media savvy twenty-year old was now a late-twenties marketer who didn’t know what an “Earlybird” filter was. What you forget, as you get older and more experienced is that there is always someone younger and quicker than you. You’ve got to dust off those keyboards and downloaded those apps to make sure you’re always offering clients the best possible outcome, the widest wingspan for their message, and the highest level of results!
The reason I love marketing and live events is that they are unpredictable and ever-changing, they remind you to stay on your toes and be ready to jump at a moment’s notice. Yet, as marketers, we forget that with this exciting and dynamic profession comes our own responsibility to be able to evolve with the trends, and always have a hunger to learn. One day, we won’t recall what we did before Instagram, we’ll fondly remember using USB’s instead of our clouds, and perhaps Xerox flyers will be a thing of the past. Technology has allowed us to find communities and consumers we would have never otherwise had the chance to connect with, it’s like Willy Wonka for social media buffs – any audience you can think of, you can find. Let’s go out there and spread the word!
Repost: Make Work Life Work For You! July 1, 2015Posted by doinglaundryinheels in Jobs and Work, Life Lessons/Growing Up, Real World.
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Several months ago, I stumbled upon this great article by some “googlers” on what they learned working at, the famous, Google. As I read, I realized this wasn’t about Google, not really, it was about anyone’s professional life in the office and how to succeed. When stripped down, the message was about how to be successful, make good choices, be brave and make your work life work for you! As someone who is in the process of looking for that perfect job, it inspired me and I knew it would inspire others too!
Where’s My Time?! June 24, 2015Posted by doinglaundryinheels in Jobs and Work, Life Lessons/Growing Up.
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If you visit DLIH often, you may have noticed a significant drop in posts as of late. There are two main excuses for this, number being I’m sorry and I’m lame. Number two, I have no time.
When I first left my 9-5 (back in April) I remember feeling a great sense of relief. There is something very magical about suddenly having complete control of your schedule. That doesn’t mean I wake up at noon and pour myself an entire bowl of ice cream before sitting on the couch until 4pm, but it does allow for more flexibility in terms of getting things done. When you work a standard 9-5, Monday through Friday, you’ve got two days to get everything you’ve been putting off completed; laundry, shopping, responding to several e-mails, picking up the dry cleaning, getting more dog food, working out. So you leave one day for couch sitting and friend seeing and the other day is one giant chore. So, when you have a day off here and there, and only work half a day on this day, you’ve got more time to spread things out while still making money.
The first month or so was incredible. I felt like I was just getting things done all over the place! I told all my friends about this new-found freedom I had for doing the dishes and cleaning my kitchen. Then May hit, between long work weeks, a family trip, arranging future travel and other responsibilities, time seemed like the one thing I never had! Which bears the question – is flexibility really better? (more…)
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If you have’t noticed yet, I re-post a lot of Elite Daily articles. It’s a site I really admire because they have a lot of great things to say, especially to twenty-somethings. Most recently, I found this article on how those in their 20’s need to stop thinking like those in their 30’s. While I was reading it, I found myself disagreeing with many of the points that were made. I like reading different people’s views or opinions on life, most of all, how their experiences have shaped them, and I do think that there are always beneficial moments to take from everything you read. However, when we are encouraging or supporting those who are coming up after us, I think it’s very important to reinforce positive information for all types of people and all sorts of girls. We come from different backgrounds, upbringings and cultures, so there cannot be an end all be all of how to live your life, or grown-up or shape your future. So, here is my own version of Why 20-Something Women Need To Stop Thinking Like 30-Something Women (but instead, think for themselves!) –
We have all totally been “that girl”. That girl who had two too many glasses of Pinot and starts off on her pity party about never falling in love, having a baby too late in life, never making it in her career, “I just don’t get what’s wrong with me! How is Lindsay Lohan, who’s a total mess, famous and buying houses and cars while I’m an educated, smart, caring girl and I can’t even get a full-time job, or a boyfriend, or a nice apartment?!” I know I’ve been that girl. (more…)
My Mom Told Me One Day I’d like Yoga April 15, 2015Posted by doinglaundryinheels in Family, Jobs and Work, Life Lessons/Growing Up, Real World.
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“Yoga comes with age. You’ll understand when you’re older”, she told me. I find yoga exhausting, they expect you to put your body in upside down, backwards positions, while channeling your inner Gandhi and then tell you to “just breathe”. An instructor once asked me, “Do you feel how your core is spiraling upwards with every breath?”, I looked over at my mom, she looked like a sleeping kitten in her “corkscrew prayer”. I am sure the question was rhetorical, so naturally, I answered “All I feel is pain?”. At the time, everyone laughed, but in all honesty, does anything but wisdom actually come with age? Yes.
The list of things my mother told me, that actually came true:
“One day, you will understand how to just sit and be”
I recently returned from my third trip to London. The first words out of my mouth were “I understand tea now.” I spent the majority of my time alone, sitting, with a pot of tea, and a little cup and saucer, watching other people, thinking about my life. I did not read, I did not play with my phone, I did not search for something to do, and I didn’t hate it. Other people didn’t bother me, they just were; My silence didn’t bother me, I just was. I now own my own tea pot (courtesy of a lovely boyfriend), and I have tea time almost daily, with no one but myself, for no one but myself.
When you are younger, you are doing everything to get somewhere – physically and metaphorically. You are running from job to job, store to store, and when you’re not running, you’re trying to figure out how to get another job, another paycheck, another date. There is little stillness in your early twenties. A big step in my adulthood, that I had long looked forward to was buying my own car. I now know you can drive to drive, and not to get somewhere. That doesn’t mean you are aimlessly driving around the neighborhood, it means that while you are on your way to the grocery store, you just drive – there is no reason to get there earlier, there is no reason not to be late. You can’t control road traffic, or train malfunctions, or your alarm clock breaking, so you just accept what you can’t change, and drive, and eventually you will get were you are going.
I cry a lot. I cry a lot in just about every area of life except work. Unless my mommy is there, then I cry all the time. So when I was a teenager she would often look at me and yell “Stop crying!”. I thought it was because the act was annoying, loud, obnoxious, a pathetic attempt at getting my way, or simply happened so often the sincerity of it was totally false. I’m sure it was all of those things, but on a deeper level, it was a piece of guidance. We are human, and it’s healthy to have emotions, but you can’t just let them pour out of you like an overflowing bathtub. There is a time and a place to do those things, and at work, on the street, in a store, out to dinner, when you have company over, when you are cooking, are not those times. Learn to keep it in, and learn to let it out. Today, there are many times I want to start crying, like when I am accused of saying something I never said, or when my flight at the airport has been delayed for the third time, I can come very close to it, but I don’t, because I know that I can’t let myself fall apart right then. (more…)
The Keys to Success March 14, 2015Posted by doinglaundryinheels in 21st Century/Technology, Finances, Following Your Dreams, Jobs and Work, Life Lessons/Growing Up, Tips and Tricks.
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Learn to laugh at yourself. Invest in your future. Take responsibility. Have a thick skin. Don’t be afraid to take risks.
What do all these things have in common? Success. Success isn’t something you stumble upon, it’s something you work towards. This article illustrates some of the top traits successful people have, and how to hone in on your own success! Whether it’s in class, at work, or in your personal growth, success is what you make of it!
Boxed Into Your Job February 24, 2015Posted by doinglaundryinheels in Finances, Following Your Dreams, How To, Jobs and Work, Life Lessons/Growing Up, Real World.
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I DO NOT DO SALES. It’s like I need to tattoo it onto my forehead for people to hear me clearly. I’ve done sales once or twice in my life, I’ve been fairly good at it, so that’s all people hear, that’s all they see, that’s all I am to them.What am I really? I am a human being with ambition. I am a person who wants to be constantly challenged and if I’m giving the chance, I’ll prove that i can be trusted, and that I can exceed people’s expectations. What I am not is a one trick pony. What I am not is a person who can only be good at one thing.
Do you ever feel like all your boss sees you as is what you are? For many of us, this is the case, whether it’s the profession we’ve chosen or the company we work for, we are only seen as the job we hold, we are only as good as our last day of work. There is this culture in American that if you work hard and long and always say yes, you’ll get a promotion and you’ll grow, however, for many jobs that’s just not true. If you’ve ever been labeled at your job, you understand. That new job opens up in a different department, and it’s something you know you’d just rock at, but when you apply your supervisors tell you that they’re really looking for someone with more specific experience, or that they are really happy with where you are now and a promotion in your division should open up soon. How are you supposed to respond to that? It’s both a compliment and in insult all at once. Better yet, the employers who do offer you a job, for something you did two years ago, because to them that is what you do. Despite how much you’ve grown as a person, despite your age, the place you are in your life, your expenses. Thanks for thinking I was good when we worked together 24 months ago, but now I’m even better, and I’m ready for something new! That internship was awesome when I was 22, I’m almost 25 now and I don’t want to be in the same office space as someone learning how to refill a stapler. (more…)
Why You Need a Vacation February 13, 2015Posted by doinglaundryinheels in 21st Century/Technology, Cross Training for Life, Health and Fitness, Jobs and Work, Tips and Tricks, Traveling.
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Vacation; it’s something we can do without. It’s a luxury. It’s a self-indulgence. So, if we don’t take one for a couple of years, we’ll be fine. After all, that money should be going towards our savings, our student loans, our car payments, or just under our mattress for a rainy day, right? Wrong. Here’s why you should take a vacation at least once a year, and how to do it.
Science has shown that in men, a risk of a heart attack increases by 30% if they opt out of a vacation, that number increases to 50% in women. We hear that and we think, okay, that’s something I’ll worry about when I’m 40 and by then, I’ll have the finances to take a vacation annually…but what if you won’t? Will that be the never-ending excuse? Statistics also tell us that, not only do American’s receive less vacation days than most employees of other countries, but fewer and fewer Americans are using all their days. Perhaps there’s a feeling of guilt, being away from the job, perhaps our employers put that pressure on us, that idea that every e-mail needs to be answered, every phone call needs to be returned and there’s no good reason to abandon clients for a week while you’re sipping on mai-tais in the Bahamas. Just like a sprained ankle needs rest and healing, your mind and spirit need quiet time too. Today, it seems like you’re invincible, perfect skin, flawless hair, a work ethic for days and the energy of a small child but the truth is, if we don’t take a break every now and then we’re going to spiral out of control and soon that super hero ability will turn into exhaustion.
The Benefits of Being an Adult January 15, 2015Posted by doinglaundryinheels in Family, Finances, Jobs and Work, Life Lessons/Growing Up, Real World.
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They say that with great power comes great responsibility. Well, I supposed that’s true, but I’m guessing many of us, myself included, wouldn’t really consider themselves to have great power, right? Wrong. Power has been feed to us as this majestic, magnificent thing, but the truth is as an adult you have a lot of power. The power to make decisions, the power to speak your mind, the power to have things, buy things, the power to help others. So with all the privilege and freedom being an adult comes with, you have also responsibility.
Responsibility can mean many things to many people; it can be taking care of others – children, pets, loved ones; it can be making sure you take care of yourself – support yourself, pay your bills, find a nice place to live. It can mean being successful – buying your first car, getting married, getting that promotion you’ve been working for. No matter how you define responsibility for yourself, know that being an adult comes with certain expectations, understanding that the world is bigger than you. (more…)
Making Life Choices…and Facing Hilarious Realities January 8, 2015Posted by doinglaundryinheels in 21st Century/Technology, Apartment Life, Cooking, Dating, Education, Fashion/Clothes, Finances, Friendships, Health and Fitness, Humor, Jobs and Work, Life Lessons/Growing Up, Men, Real World, Relationships, Shopping, Tattoos/Piercings, Traveling, Women.
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Check out this great post about the Catch-22’s of being in your twenties! Grab a glass of wine, and laugh your bad day away – The 20 Catch-22s Of Being In Your 20’s, by Lauren Martin at the Elite Daily.